Here at Premier Forecourts and Construction, we are delighted to unveil our new website and brand, which puts people, sustainability and safety at our heart while realigns our focus and core values following our buyout last year.
We feel our new brand reflects both our core values and the future direction of the construction industry. It reflects our commitment to putting people first, reflected by the modified ‘i’ in the logo to look like a simplified person pictogram; and our commitment to sustainability, reflected by the leaf in the letter ‘P’.
Meanwhile, our unwavering commitment to safety is shown by the softer edges of some of the letters in the typeface. Our new brand also acknowledges its history as part of The Premier Group in the style of the ‘P’ which has an additional serif, as used in the original logo.
Our company boasts more than 30 years of industry experience in our board of directors and employees allowing us to create expertly designed, quality engineered products and solutions. The complementary skillsets of our people also allow us to offer a solution-focused approach to clients operating in a wide range of retail and commercial fuelling sectors, civil engineering, construction and maintenance.
Steve Evans, our Managing Director, said: “We are excited to be moving into a new chapter as a business with this new brand and redesigned website. Since the business was acquired by new owners last year, we have taken stock and realigned our offering to focus on our core skills while also developing values and ethics the whole company can believe in and get behind.
“As a business, we recognise the importance of the company’s people. They believe the future success of the company will be ensured by putting people first and valuing their knowledge, expertise, dedication and motivation. A company inspired by these values where all stakeholders work towards common goals is more likely to succeed.
“In line with this ethos, the directors are also committed to ensuring the wellbeing of staff by promoting a culture of looking out for each other and committing to an industry-leading culture of safety.
“We have also realigned the business to put sustainability at the heart of everything we do. We believe this ethos will be central to the future of the construction industry and this is why we want it reflected at the core of our brand and our beliefs. Finally, we will never forget our history and where we came from, since that shapes the business we are today. By embracing this positive set of new values we want Premier Forecourts and Construction to be a great place to work, attracting the best staff and partners going forward.”
